Growth Advisory Board Candidacy

Advisory Boards
1

Executive Summary

This post is for ecosystem participants and community members to propose their candidacy to join the Growth Advisory Board.

You can read the Advisory Board announcement to learn more about Advisory Boards and their role in governance and the setting of strategic direction for the Livepeer network.
Candidates have until Thursday May 22nd to submit, with the final decision made the following week. To give ample time to review and consider, we advise everyone to submit their applications ASAP.

Growth Advisory Board Scope

In general, Advisory Boards play a critical role in supporting the development of network wide strategic direction. There are four advisory boards covering the gamut of network sovereignty (Network, Growth, Markets, Governance).

The primary question the Growth AB will focus on is: How does Livepeer generate and diversify demand on the network?

Types of activity this AB includes are:

  • Educational programs (bootcamps, hackathons)
  • Key partnerships & events
  • Project positioning and marketing
  • Startup programs (credits, grants, accelerators).
  • Supply-side growth programs

Advisory Board Member Criteria

These criteria should be met in order to be eligible and considered legitimate for an Advisory Board Member role.

Established reputation - have a solid standing within the Livepeer core contributor community.
Strategy-oriented - does this person have the cognitive capacity to think both long-term and laterally, taking into account different aspects of the Livepeer project.
Collaborative attitude - have showcased a collaborative way of thinking and working within the Livepeer ecosystem
Stake in Network - have 100+ LPT staked within the network

All ecosystem participants can consider the opportunity, even if you don’t fulfil all criteria.

Time Commitments

Exact time commitment will emerge in the next couple of weeks. We estimate that AB members will spend roughly:

  • ~3-4 hours per week for 4 weeks during Recommend & Screen phases.
  • ~1-2 hours per week ongoing during Advise stage.

Propose your candidacy

To join the Growth Advisory Board, simply post a reply to this thread answering the below questions.

Try to keep each answer to 500 characters or less, so ecosystem participants can adequately review all candidates.

1. Who are you and how do you spend your time?
Tell us a little about yourself. What name do you like to go by? What is the focus of most of your time? How do you like to spend your free time?

2. Why are you a Livepeer Contributor?
Tell us what brought you into the Livepeer network and what excites you about its future?

3. What is your relationship with the Livepeer network?
Briefly describe any historical contributions you’ve made or role(s) you’ve fulfilled within the network. Don’t forget to mention if you’re an existing Orchestrator, SPE member, grantee or Livepeer Inc team member.

4. Why are you a good fit for the Growth Advisory Board?
Advisory Boards are specialized. Describe any qualifications or contributions that could help visualize your specialized expertise in network dynamics, especially those that relate to Livepeer.

5. What is one area where the Livepeer network is strong, in relation to Growth?
List only one area concisely.

6. What is one area where the Livepeer network could be improved, in relation to Growth?
List only one area concisely.

We look to forward to hearing from you!

2 Likes
2

1. Who are you and how do you spend your time?
Tell us a little about yourself. What name do you like to go by? What is the focus of most of your time? How do you like to spend your free time?

2. Why are you a Livepeer Contributor?
Tell us what brought you into the Livepeer network and what excites you about its future?

3. What is your relationship with the Livepeer network?
Briefly describe any historical contributions you’ve made or role(s) you’ve fulfilled within the network. Don’t forget to mention if you’re an existing Orchestrator, SPE member, grantee or Livepeer Inc team member.

4. Why are you a good fit for the Growth Advisory Board?
Advisory Boards are specialized. Describe any qualifications or contributions that could help visualize your specialized expertise in network dynamics, especially those that relate to Livepeer.

5. What is one area where the Livepeer network is strong, in relation to Growth?
List only one area concisely.

6. What is one area where the Livepeer network could be improved, in relation to Network?
List only one area concisely.

1. Who are you and how do you spend your time?
I’m Pablo Voorvaart — founder of StreamETH, a Web3-native live-streaming and event platform. I spend my days building decentralized infrastructure for global events, integrating protocols like Livepeer to make video more open, verifiable, and composable. Outside of work, I love climbing, padel, and spending time in nature. I’m driven by the intersection of community, technology, and culture.

2. Why are you a Livepeer Contributor?
Livepeer is the backbone of the decentralized media stack we use at StreamETH. I started using it out of necessity — centralized video infra was limiting. But I stayed because Livepeer offers a real path to sovereign, onchain media. I believe Livepeer can power the next generation of digital experiences and unlock new markets in gaming, social, education, and creator ecosystems.

3. What is your relationship with the Livepeer network?
I’ve been a collaborator and integrator of Livepeer since 2022. We’ve used Livepeer at scale to stream flagship events like ETHCC, Devcon, ETHBerlin, and EthPrague. I’ve worked closely with the Livepeer team and ecosystem on integrations, showcases, and ecosystem awareness. I’ve contributed to Livepeer’s narrative through public demos, technical workshops, and direct feedback from builders using the tech in production.

4. Why are you a good fit for the Growth Advisory Board?
I bring a builder’s lens to growth. With over 10 years in media and deep roots in Ethereum, I understand what projects need to adopt Livepeer — and what gets in their way. I’ve helped scale startup communities, run accelerator programs, and drive demand through partnerships and content. I can offer strategic insight on user acquisition, product positioning, ecosystem coordination, and go-to-market efforts — especially in video-native verticals.

5. What is one area where the Livepeer network is strong, in relation to Growth?
Livepeer has real-world usage and technical credibility — it’s not a hype protocol, it’s a working protocol. This foundation is powerful for building trust and attracting serious partners.

6. What is one area where the Livepeer network could improve, in relation to Growth?
We need sharper positioning and more accessible narratives for new developers, creators, and ecosystem partners. Livepeer’s value is massive — but it’s often hard to see at first glance.

8 Likes
3

Hi everyone, very excited to see applications come in. As the incoming Chair of the first Growth Advisory Board, I thought it would be worth giving an overview of my background:

1. Who are you and how do you spend your time?
Hi all, I started out my career initially running coding bootcamps. I’ve been fascinated by economics, human behaviour and incentive systems since school, which is what led me to blockchains and new way of organising. I would like to think myself as pretty Ethereum-aligned in principle; and I’m interested in new structures to organise human work and ways of coordinating and allocating onchain capital. I’ve worked with a number of web3 projects (Protocol Labs, Encode, Node Guardians) before working with Livepeer. Interests span from football to poetry to permaculture.

2. Why are you a Livepeer Contributor?
I believe building distributed, censorship-resistant, privacy-first infra is key to a world which is becoming increasingly controlled by the few. Video has become the primary medium to ingest information and is the backbone of the information economy. Creating open-source, distributed video tech which anyone can integrate into and use in their own applications will be key to ensuring that everyone has access to information regardless of who they are.

3. What is your relationship with the Livepeer network?
I’ve been working with Livepeer Inc since February 2024. I initially started as Ecosystem Operations Lead, project managing the AI SPE with Rick, and running a series of programs including the Startup Program and AI Hackathon. In October, I switched focus to Operations within Livepeer Inc, helping set up a clearer pod structure. Since March my attention has been focused on setting up the Livepeer Foundation, which I will be a Director of.

4. Why are you a good fit for the Growth Advisory Board?
I have helped to scale both startups (Le Wagon, Encode) and ecosystems (Filecoin, Livepeer). I advised pre-seed and seed-stage startups on accelerators while at Protocol Labs, and seen how difficult it is for ecosystems to retain high-value Founders and projects as they scale. I’ve also worked on Programs for much of my career from bootcamps to hackathons to startups, working with education-focused web3 startups. Finally I have experience facilitating workshops and coaching, which I believe is key to be a good Chair.

5. What is one area where the Livepeer network is strong, in relation to Growth?
Capital available to grow. Between Livepeer Inc, the Livepeer Foundation and the onchain treasury, there is a strong amount of capital available to spend on high-value programs, marketing activities, key partnerships. The key is now to align on strategic priorities and ensure that the broader ecosystem is rowing in the same direction, even if different experiments and bets are happening concurrently.

6. What is one area where the Livepeer network could improve, in relation to Growth?
Diversification of gateway ownership. A flourishing network will have a healthy diversity in sources of demand. The alternative is over-reliance on one entity, which creates fragility in both perception and practice. To truly scale, I believe the Livepeer project must cultivate a broader base of independently-operated gateways, across different verticals. This means: (a) improving gateway technology to make it easier to spin up and operate a gateway; and (b) incentivising founders and developers to host their own gateway or provide gateway services to others.

4 Likes
5

1. Who are you and how do you spend your time?

Hi, I’m Sean. I’ve worked on both sides of the creative and entertainment industries for more than 20 years. This includes various mediums, including film, music, theatre and experiential/event production. I’m also a founder who has been working for the last two years on building AI-powered solutions that provide value to real-value professional creatives, including tools focused on optimization and production. My time is mostly spent on this task, preparing for the launch of my next album, and occasionally DJing a party or two. In my free time, I enjoy spending time with loved ones, biking, museums, dancing, learning new languages, and cooking - but free time is limited these days!

2. Why are you a Livepeer Contributor?

I arrived into the Livepeer ecosystem around 2022 and was really excited to explore how video infrastructure could help smaller players with their technical needs, as well as the potential that the ecosystem could provide to sustainable AI infrastructure. Shortly after, I began my development journey, and it has been exciting and rewarding to be surrounded by so many people with such a strong work ethic. Livepeer has provided an opportunity to test and improve upon our products and goals, but also to share our learnings further with traditional creative communities.

Today, I contribute because there is a strong need for AI literacy and technical innovation led by creative minds. I believe that my strong history outside of the blockchain space and traditional creative settings can provide valuable insight into understanding what kinds of products and projects will be needed in the creative sector in both the short and long term.

This is especially important as AI becomes more and more adopted, not just as “creative replication” but as a tool to optimize inside of creative industries while simultaneously creating new opportunities.

I’m excited for the virtual “cluster effect” that can happen when so many intelligent minds are focused in one place and the opportunity this can provide to many different communities, including ones that might not have such easy access to emerging technology or given the time and education to learn and apply them.

3. What is your relationship with the Livepeer network?

I’m a member of the E-Squared SPE. We are focused on education and experiences inside of the creative and media sector. I’ve also contributed to Livepeer events, including the Comfy UI Meetup in Amsterdam, helping with some organizational aspects when needed in terms of even locations, community partners, etc. I have also experimented with the new Daydream product to better understand how it can be applied to specific cases inside of entertainment.

4. Why are you a good fit for the Growth Advisory Board?

I think my diverse skill set and background allow me to provide a unique perspective, especially to the AI conversation. I believe there is an opportunity to help Livepeer and all of the products that it offers reach audiences that need them and new audiences that will be searching for these solutions in the future. Hands-on experience researching, building, and piloting concepts with a variety of industry players also helps with future growth by identifying other people that can help contribute in the future.

5. What is one area where the Livepeer network is strong, in relation to Growth?

A community with a strong work ethic and a background in building sustainable video infrastructure leveraging open source is a hugeadvantage in terms of optionality and reliability.

6. What is one area where the Livepeer network could be improved, in relation to Growth?

I think there’s a lot of opportunity in B2B2C, especially at the SMB level, to be able to provide niche-solutions for both streaming and AI inference.

1 Like
6

1. Who are you and how do you spend your time?

I’m Winner Nwakaku, a builder focused on creating user-friendly applications at the intersection of blockchain and AI. I’m driven by a core goal: breaking accessibility and technical barriers. Over the past five years, I’ve built and shipped across multiple networks—EVM, APTOS, ZKsync—developing tools that abstract technical complexity for broader audiences. In my spare time, I’m usually in dev chats or riffing on what’s possible next. I love exploring emerging technologies and imagining how they can be made accessible to everyone.

2. Why are you a Livepeer Contributor?

What drew me to Livepeer is its unique position as foundational infrastructure for decentralized media. Livepeer isn’t just another blockchain—it’s a platform perfectly positioned to support the next generation of video applications and builders. As the demand for video accelerates, I see Livepeer playing a critical role in expanding access to advanced video technology globally—for creators, consumers, and builders exploring new frontiers. Livepeer’s mission aligns perfectly with my drive to make advanced technology more accessible, which is at the core of why I chose to contribute.

3. What is your relationship with the Livepeer network?

I’m currently a grantee working on AI-assisted prompting experience for daydream.live. This is aimed at allowing anyone to generate their desired video transformations using natural language, while the system handles all technical complexities behind the scenes—potentially driving adoption from audiences that might otherwise find the technology slightly steep. I’m also currently exploring other accessibility-focused tools that leverage Livepeer’s infrastructure, including an AI video editor (think Canva but for video) that would allow anyone to create professional video experiences using natural language and basic skills.

4. Why are you a good fit for the Growth Advisory Board?

I’ve spent the last 5 years shipping products on-chain across various networks and participating in diverse builder programs—grants, accelerators, bootcamps, and hackathons. This hands-on experience has given me unique insight into what makes these initiatives successful, attracting and retaining builders.

Also, my work as a grantee of chains like Sophon has focused specifically on network growth. For Sophon, I’m developing a prediction market that leverages social data from platforms like X, Twitch, and TikTok to create a unique social betting experience—targeting huge audiences from these mainstream platforms to drive on-chain growth.

What I bring to the Growth Advisory Board is strategic insights grounded in real-world experience on how best to structure builder programs, attract talented builders, and support them in transitioning from idea to MVP to scale.

5. What is one area where the Livepeer network is strong, in relation to Growth?

Livepeer has real utility and solid infrastructure for decentralized video and is perfectly positioned to power and capture value in the rising wave of the video and content market—a technological inflection point that presents enormous growth potential.

6. What is one area where the Livepeer network could be improved, in relation to Growth?

While Livepeer’s utility and infrastructure are strong, the network would benefit from increased investment in systems and programs that attract builders who can build on these rails to deliver consumer-facing applications exploring diverse use cases. Expanding support for developers focused on end-user applications would significantly accelerate adoption and network growth.

6 Likes
7

1. Who are you and how do you spend your time?

I’m Shannon, a strategist and builder passionate about decentralized media technology ecosystems. I spend my time helping frontier tech teams grow ecosystems from 0→1, especially around data, AI, and web3 infra. Outside work, I love hosting gatherings and collaborating with ambitious, curious people.

2. Why are you a Livepeer Contributor?

I joined the Livepeer core team in 2021 because I believe decentralized infrastructure is the future of internet media. Livepeer offers the rare opportunity to build something foundational—open, permissionless video infra—at exactly the right time. Its evolution into AI compute makes it even more exciting.

3. What is your relationship with the Livepeer network?

From 2021–2024, I served as Head of Ecosystem Growth, leading marketing, partnerships, community, and developer programs. I built Livepeer’s event strategy, launched the AI Video campaign, co-led go-to-market for the AI Subnet, and helped onboard hundreds of builders, users, and partners.

4. Why are you a good fit for the Growth Advisory Board?

I’ve spent 3+ years designing and executing strategic growth initiatives for Livepeer: from leading global events and ecosystem partnerships (e.g. Base, C2PA, Adobe) to driving builder funnels, product marketing, and developer adoption. I understand what resonates, what works, and where to push next.

5. What is one area where the Livepeer network is strong, in relation to Growth?

Positioning: Livepeer owns the “decentralized video” category and is now well positioned as the AI layer for DePIN + real-world data compute.

6. What is one area where the Livepeer network could be improved, in relation to Growth?

High-intent developer onboarding: Livepeer could streamline how developers go from intrigued to integrated, with better guided flows, product education, and in-protocol incentives.

5 Likes
8

1. Who are you and how do you spend your time?

Hi everyone my name is Ria and I am the Director of Growth at Livepeer! I joined Livepeer a little over 6 months ago and I can confidently say it is one of the most incredible communities in web3 that I have come across. A lot of my time is spent thinking about our ecosystem growth and I am so excited that we are forming advisory boards to further speed it up.

In my free time, I like to read and if I am not reading then you will find me on a trail or at a park (during summer of course! I don’t do cold).

2. Why are you a Livepeer Contributor?
I first learnt about Livepeer about 5 years ago when I read the primer and found it to be a very compelling use case. In university, I focused on censorship resistance and privacy in media as my final year thesis and working with a company that has an open source approach to video is a dream come true. Livepeer offers a real pathway forward to having decentralized media infra.

3. What is your relationship with the Livepeer network?
I am currently a Livepeer Inc team member!

4. Why are you a good fit for the Growth Advisory Board?
This role aligns closely with my full-time work at Inc, and I’m excited to contribute alongside the other members of the advisory board. I’ve worked across startups and scaleups (with a past life as an engineer!) and bring a builder- and community-focused lens to marketing.

My background spans the full stack of marketing—user and developer acquisition, retention, community growth, partnerships, content, analytics and everything in between. I’m looking forward to bringing that experience to the board and supporting the team.

5. What is one area where the Livepeer network is strong, in relation to Growth?
Livepeer combines deep technical credibility with proven real-world utility—a key strength. Now is the time to build on that foundation and establish ourselves as the clear leader in decentralized video infrastructure.

6. What is one area where the Livepeer network could be improved, in relation to Growth?
Positioning!!!

3 Likes
9

1. Who are you and how do you spend your time?

Hey I’m Petra, and my career started off in growth and marketing at Mindgeek (known for platforms like Pornhub, Youporn, and Brazzers). I then jumped into the Web3, first as a Marketing Manager at Coincola P2P Exchange, and then as CMO for Souni, an NFT-based game. I’ve also picked up a lot of technical know-how in live streaming as the Head of Growth at Castr Livestreaming. When I’m not exploring new coffee shops, I’m usually lost in a web novel – so much so that I even run a YouTube channel where I use open-source text-to-speech to create audiobooks for my viewers.

2. Why are you a Livepeer Contributor?
My involvement with Livepeer began as an early supporter through participation in the initial ICO. At that time, my contribution was primarily financial, fueled by a strong belief in the project’s potential to revolutionize video streaming. I’m looking forward to a future where video streaming is more accessible, censorship-resistant, and driven by an open network.

3. What is your relationship with the Livepeer network?
I’ve been connected to the Livepeer network as an early supporter since the initial ICO. My main contribution was providing early financial support based on my belief in the decentralized video vision. I am not an Orchestrator, SPE member, grantee, or part of the Livepeer Inc team.

4. Why are you a good fit for the Growth Advisory Board?
My decade-long career at the intersection of Video Streaming (6 years) and Web3 (4 years) has provided me with a deep understanding of the unique network dynamics at play in decentralized ecosystems. I’ve directly experienced the shift from product-led growth to community-led and have a practical understanding of how to nurture and scale online communities.

Through my Web3 agency, I’ve had the opportunity to work hands-on with numerous new projects, helping them navigate the complexities of building and expanding their networks. This involves understanding user acquisition, retention strategies, and the network effects that drive sustainable growth. My passion for both video streaming and the potential of Web3 isn’t just professional; it’s a personal commitment, as seen in my content creation on my Youtube channel and Web3 community building efforts.

5. What is one area where the Livepeer network is strong, in relation to Growth?

One significant strength for Livepeer’s growth lies in its potential to become a foundational infrastructure for decentralized AI-powered video applications. As we’re seeing with advancements like Google’s Veo 3 and the broader video AI landscape, there’s a growing need for efficient and scalable video processing and delivery for AI models and applications. Livepeer’s decentralized network is uniquely positioned to provide the necessary infrastructure for these computationally intensive tasks in a cost-effective and open manner, attracting developers and projects building the next generation of video AI tools and services.

6. What is one area where the Livepeer network could be improved, in relation to Growth?

One area for improvement in driving growth is increasing general awareness and understanding of Livepeer’s value proposition within the broader video and Web3 communities. More targeted educational content, case studies showcasing successful integrations, and outreach to potential users and developers could help overcome the current knowledge gap and attract a wider audience to the network.

2 Likes
10

1. Who are you and how do you spend your time?
I’m Adam Soffer. I left Livepeer Inc. in July 2024, where I had been lead engineer. Since then, I’ve been on sabbatical, spending time on meditation retreats, reading, and personal exploration. I live in Brooklyn, New York.

2. Why are you a Livepeer Contributor?
When I read Doug and Eric’s whitepaper in 2017, I saw a clear and ambitious answer to a real problem: making video infrastructure as open and permissionless as the internet itself. The technology was exciting, and it also felt timely, aligned with broader trends toward decentralization and putting more power in the hands of developers and users.

3. What is your relationship with the Livepeer network?
I started contributing to Livepeer as an open source developer in 2017, and in 2018, when the network launched on mainnet, I became its first grant recipient. During that time, I built the subgraph and the original Primer. I joined Livepeer Inc. full-time in 2019 and helped launch the new Explorer. I later brought in Basement Studio to design the original website, launched in 2020, which was well-received. I led the design and development of the Studio dashboard, and also worked on the Arbitrum migration and other initiatives. At one point, I managed a team of four, which was responsible for launching the Livepeer Docs, SDK, and Player. I’ve been operating an orchestrator on the Livepeer network since 2018, with a top regional transcoding score of 99.8%, running on 2 GPUs and never missing a reward call.

4. Why are you a good fit for the Growth Advisory Board?
I bring deep context from years of working across Livepeer’s product, design, and technical layers. My background spans engineering, product design, and brand strategy, which are core to building conviction, attracting builders and tokenholders, and growing the network.

5. What is one area where the Livepeer network is strong, in relation to Growth?
Livepeer has seen consistent growth on the supply side of the network. The orchestrator community continues to expand, and the project has done a good job appealing to that audience through clear incentives and technical support.

6. What is one area where the Livepeer network could be improved, in relation to Growth?
A core blind spot in the Livepeer project is how it presents itself. Its brand, design, messaging, and overall product experience are severely underdeveloped. The current website, in particular, is a glaring liability for a project of this caliber. It lacks the polish, clarity, and professionalism expected of a network with world-class engineering talent and a market cap of nearly a quarter billion dollars.

This gap is striking. It limits credibility and reduces engagement from builders, contributors, and potential tokenholders. Addressing this is essential for generating demand. That includes sharpening the narrative and putting front and center the kinds of opportunities that get people excited, like the projected exponential growth of real-time AI video or the potential of Streamplace to become a gateway for bringing Livepeer’s infrastructure to the next generation of applications, builders, and autonomous agents emerging across decentralized social.

The Growth Advisory Board can help close this gap by instilling a design-first mindset into the DNA of the project, through the right leadership and a clear commitment to raising the quality of how Livepeer looks, feels, and communicates.

6 Likes
11

1. Who are you and how do you spend your time?

Anthony from Encode Club, based in London. Away from Encode, I mostly spend my time doing football-related things.

2. Why are you a Livepeer Contributor?

Originally worked for and with a Livepeer investor. Always loved the team and vibed well. The product is an actual crypto use-case.

3. What is your relationship with the Livepeer network?

Worked with Livepeer for many years running hackathons, bootcamps and similar events together.

4. Why are you a good fit for the Growth Advisory Board?

I think no one knows more about ecosystem building or has experience in running ecosystem building and developer-related programming than Encode [minimally we’ve run the most].

5. What is one area where the Livepeer network is strong, in relation to Growth?

Clear pitch that bridges Web3 and AI.

6. What is one area where the Livepeer network could be improved, in relation to Growth?

Having a semblance of a consistent developer pipeline around a core product Livepeer is confident in (looks like being Daydream).

1 Like
12

1. Who are you and how do you spend your time?
Tell us a little about yourself. What name do you like to go by? What is the focus of most of your time? How do you like to spend your free time?
I’m Eric, cofounder of Livepeer. I’ve spent the last 9 years on Livepeer, from leading engineering, product, to now leading GTM. Livepeer keeps me pretty busy, what’s left is spent with kids and family.

2. Why are you a Livepeer Contributor?
Tell us what brought you into the Livepeer network and what excites you about its future?
Originally Livepeer came out of a research effort, and we collaborated with the Ethereum Foundation on it

3. What is your relationship with the Livepeer network?
Briefly describe any historical contributions you’ve made or role(s) you’ve fulfilled within the network. Don’t forget to mention if you’re an existing Orchestrator, SPE member, grantee or Livepeer Inc team member.
I spend all of my working time on Livepeer. Across team management, marketing, partnership, product, engineering, community, and supporting SPEs.

4. Why are you a good fit for the Growth Advisory Board?
Advisory Boards are specialized. Describe any qualifications or contributions that could help visualize your specialized expertise in network dynamics, especially those that relate to Livepeer.
I have a pretty good historic perspective of the journey for growing Livepeer. I’ve also built a strong network in the video industry, with a growing network in the AI industry.

5. What is one area where the Livepeer network is strong, in relation to Growth?
List only one area concisely.
Livepeer has a very unique value proposition - a specialized infrastructure for real time AI that’s also scalable and cost effective. There is a niche market for a service like this, and Livepeer has the opportunity to be the leader in that market. This can be expressed in building a great product that fulfills the unique needs in this market, as well as growing the community of creators.

6. What is one area where the Livepeer network could be improved, in relation to Growth?
List only one area concisely.
Livepeer has typically overly focused on technical innovation, and under-invested in community building / marketing. Effective communication with the market and inspiring people to join our community can be a big unlock.

3 Likes
13

1. Who are you and how do you spend your time?

I’m Peter O’Malley, also known as POM. I spend most of my time building tools for the open source AI art space - e.g. Steerable Motion and Dough - and running Banodoco, an open source AI art-focused community and organisation.

2. Why are you a Livepeer Contributor?
While not yet an active contributor in a formal sense, I’m drawn to Livepeer by my strong interest in the intersection of crypto, open source, and AI art. I’m interested in understanding what makes a project successful and to understand and support aligned projects. I think it can be a very exciting intersection to be in.

3. What is your relationship with the Livepeer network?
Our community, Banodoco, has a lot of Livepeer team (Ryan, Tyler, etc.) and a bunch of Livepeer team members have attended our events.

4. Why are you a good fit for the Growth Advisory Board?
My background in the AI art space, combined with previous experience in growth marketing, could be valuable. I have a good understanding of the applications of AI art tools from a practical artistic and technical perspective and can see how this can align with Livepeer’s goals.

5. What is one area where the Livepeer network is strong, in relation to Growth?
From what I’ve observed, its strength lies in its technology, transparency and relationship to the broader crypto community. I also think having a bunch of legitimate people from the AI art community (Tyler, Ryan!) is a huge advantage for growth of artistic applications.

6. What is one area where the Livepeer network could be improved, in relation to Growth?
Helping unlock people’s imagination about the vast applications of live video. While the website explains things technically, it could do more to inspire an emotional or even deeper technical understanding of what’s truly possible with the network. (bonus point: I think figuring out how to leverage/accelerate modern open models like Wan so they work with live video could be a huge advantage and differentiator - an area I’m interested in too!)

14

The Livepeer Foundation is forming Advisory Boards to create a clear and credible pathway for ecosystem stakeholders to participate in strategic planning.

Today the Foundation announces the preliminary structure, key areas of focus and strategic context of the Growth Advisory Board.

Key Focus Areas

The board will focus its work through 4 strategic pillars:

  • Brand & Positioning - define Livepeer’s narrative, visual identity and storytelling, press coverage, podcast appearances, thought leadership.
  • Strategic Partnerships - run co-branded events, cross-post content and create low-lift technical integrations to position ourselves in key verticals (e.g. AI, Video).
  • Social & Content - focus on high-quality technical and inspirational content across social channels engaging KOLs & Influencers.
  • Programs - programs focused on different aspects of the ecosystem: credits programs, hackathons, bootcamps, startup programs, research programs.

Areas which are not included are:

  • Product development → gateway development, documentation and the Explorer will be owned by the Network AB, who will consult other ecosystem participants for input.
  • Community Initiatives → ecosystem calls and community participation will be owned by the Governance AB, who will consult other ecosystem participants for input.

Advisory Board Membership

After reviewing all applications according to the above criteria, the Growth Advisory Board Chair suggests the following structure:

  • Chair, Rich O’Grady (Livepeer Foundation) - responsible for facilitating the board, maintaining momentum, and publishing final recommendations. Background specialised in builder programs.

  • Ecosystem Founder, Pablo Voorvart (StreamETH) - brings the perspective of a long-standing Livepeer Founder, experience building on the Livepeer stack, and a strong background in core video technology.

  • GTM Expert, Eric Tang (Livepeer inc) - brings insight into the competitive landscape, current product constraints, and provides perspective on Livepeer Inc’s core engineering teams.

  • Marketing Expert, Ria Riaz (Livepeer Inc) - brings overview of current Livepeer content production, a wealth of technical marketing experience from Chainsafe, and currently leads Project Marketing at Livepeer Inc.

  • Product & Design Expert, Adam Soffer (Consultant, ex Livepeer Core Contributor) - brings multi-disciplinary expertise across engineering, product design, and brand strategy, was an Engineering Lead at Livepeer for 5 years and owned the Livepeer Explorer & Website.

  • Partnerships Expert, Shannon Wells (Vana, ex Livepeer Core Contributor) - brings a strong network and ecosystem expertise across Web3 and Video, now leads Marketing of one of the fastest growing ecosystems after leading the Livepeer ecosystem for years.

  • AI Community Expert, Peter O’Malley (Banodoco) - brings a unique expert on building tools for AI creatives, building open-source communities and currently working with the Daydream team.

Summary Recommendation

The Growth Advisory Board brings together a well-rounded mix of expertise across key areas critical to Livepeer’s next phase of growth: ecosystem development, go-to-market strategy, product and design, partnerships, and AI community engagement. This diversity ensures that both protocol-native insights and broader industry trends are represented, supporting strategic alignment across technical, community, and commercial efforts.

With strong representation from core contributors, current team members, and external ecosystem leaders, the board balances institutional knowledge with fresh, external perspectives. Together, the group is well-equipped to identify high-impact opportunities, stress-test growth strategies, and provide actionable guidance to scale adoption and innovation across the Livepeer network.

Next Steps

Community Survey - until June 6th

The survey covers key challenges and opportunities facing Livepeer, domain-specific priorities, and your vision for where the project should be in five years. Your responses will help shape concrete strategic recommendations and ensure the Advisory Boards’ work aligns with community priorities rather than operating in isolation. You can fill in here: Community Survey: Shape the Future of Livepeer

Onboarding & Pre Work - until June 13th

Starting this week, all members will be onboarded to the different Advisory Boards. This will include a briefing of key network and ecosystem data and the results of the Community Survey (above)

Advisory Boards Begin - June 16th

The first formal week of the Advisory Board process will commence looking at the core strategic pillars and long-term vision for the network.


Congrats to all the new Advisory Board members. Excited to get going :fire:

Rich

3 Likes