E² - Education & Experience Focused SPE:
Update #2
3-Month Progress Report
ORIGIN STØRIES | LIVEPEER - 28 Feb 2025
Executive Summary
E² - The Education & Experience Focused SPE aims to leverage Livepeer AI to increase
education, and verify real-world use cases. We are currently in the third month of our six month
pilot.
Education is still a barrier to not only adoption, but also experimentation. We find this especially
amongst more senior decision-makers. Creatives industries outside of design and marketing are
becoming more curious about the technology, but are barred by limited access to models and a
general awareness of what they can do/why it is useful.
Our biggest accomplishments have been to:
• Solidify mid-long term partnerships with 6 design partners in key research markets and
regions.
• Educate more than 15 key creative/culture industry figures, on open-source, potential use
cases, and domain-specific solutions.
• Conduct research around two sub-markets: theatre, and lip-sync tools for animation and
filmmaking
• Execute one targeted experience testing real-time AI video and batch generation.
• Finalize pre-production for upcoming educational content.
• Refine our approach with a stronger initial focus on Music Tech Europe via and this expanding
ecosystem, rather than Svensk Live in this first pilot. We have stronger partnerships and
opportunities in this approach, including country specific collaborations.
December/Jan/Feb
• 3 private workshops focused on Culture and Creative Sector in Netherlands and broader
disruptions/innovations in the theatre sector.
• 1 public experience - The Ørigin of Love in Amsterdam, which included real-time video testing
and A/B batch generation testing.
• Intensive onboarding and strategic planning with all key design partners
• 2 micro reports on Lip-sync tools (non-human) and Theatre and AI.
Mar/Apr/May (Upcoming)March
-
In Production (Education Content)
-
Workshop Intensives (with XIXI Studios, City of Adelaide, Triangle Drama, Food Office)
-
Strategic Planning for (Q3/Q4) and Verification with (Angle of Impact & Music Tech NL &
BE)
- Follow up and strategic planning with Theatre Design Partner (prototyping and 2025/2026
planning)
April
- Second Test Experience (additional focus on real-time and ComfyUI application in live music
and public spaces) with 7000 Apart at Mall of Scandinavia
-
Education Content Release Begins
-
Sub-market research compiled into a larger report
May
- Education Content Release
- Proposals finalized with design partners for future education and experience initiatives
Update on Focus Areas
AI Literacy:
This has expanded to also include stakeholders in the large creative industry. Venue Managers, C-
Suite, Institutions, etc.
Public Experiences:
This type of testing continues to be valuable to showcase potential and verify use cases.
Technical Advancements:
We have shifted away from LoRA’s leaning heavily into curatorial workflows, simplification of
prompt design, and repeatable pipelines with a focus on semi-autonomous user-driven agents. We
are also diving deeper into ComfyUI streams and workflows and how it can be applied to the use
cases we are tackling.
Update on Deliverables
E-Learning Content
Estimated Completion: Mid-Late April
-
Currently in Pre-Production, some of the final content ideas can be found here.
-
Releases will begin in April
Network Demand
Estimated Completion: Early MayOur biggest challenge is having a consistent playground for partners to experiment. From week of 3
March we plan to have specific partners actively using different calls on the network. These include
11:11 Studios - Johannesburg
Food Office and Triangle Drama - Stockholm
UNESCO City of Music - Adelaide
We also expect this demand to grow around the 2nd test experience and planned content delivery
from partners.
We are trying to figure out a good way to track this usage as well.
Public Experiences:
1st experience complete: 14 Feb
2nd experience complete: End of April
Awareness & Reach
500k+ social impressions
Estimated Completion: Mid-May
Market Research
Estimated completion: Mid-May
• 3 sub-markets analyzed (theatre, music events, lipsync (for animation or dubbing)
• Sub-markets in progress (sports, film, live production (TV), food, drag)
Phase 1: Initial Development (Nov-Dec)
• [✓] Small Invite-Only IRL Workshop
Hosted in Amsterdam and Stockholm. We have done 3 + 2 speaking mentions (Google x Nordic
Music Tech Session and Eurosonic)
Took participants from FUD to opportunity in a combination of technical and creative work.
General feedback is to continue this collaborative ideation.
• [✓] Strategic Planning and Script Development
Solidified with Design Partners, theme and content arcs for initial educational content
• [✓] Instructor Identification and Outreach
We worked closely with Curious Culture
• [✓] LoRA Integration and Pipeline Development
◦ Focus shifted from LoRA’s to ComfyUI and repeatable agents workflows
• [✓] Initial Educational Content Production◦ Storyboarding, Shooting Schedule, and Partners all confirmed for release.
Phase 2: Edu Series + Experience Preparation (Jan-Feb)
• [✗] Release of First Educational Content Episodes
◦ Pushed this to April as optimization needs to happened before release
• [✗] Social Impact Content Creation
◦ Schedule and content verticals secured for April Release
• [✓] Continued Development/Integration
◦ Continuing to leverage pipelines and workflows implemented into the Livepeer
network including Eliza frameworks, and ComfyUI.
• [✓] Public Performance Events Preparation
◦ Amsterdam event completed
◦ 100+ guests
◦ Real-time AI video exploration
◦ Custom application built and distributed to guests
• [✓] New Functionality Testing
◦ Deep dive into user-driven agents and automation of curation and taste decisions.
Phase 3: SPE Growth & Refinement (Mar-May) [Current Phase]
• [✓/
/✗] Technical Integration Progress
◦ Further development and research around ComfyUI workflows and batch generation
• [✗] Strategic Pilot Program with partner example, Svensk Live
◦ Shift to longer and more immediate relationship potential with Music Tech Europe
ecosystem and high quality design partners who have their own ideas for solutions
that we find interesting to test.
◦
• [✓] IRL Workshop Framework Development
◦ Compiling this based off most successful areas of initial workshops in February
◦
• [✓] Creative/Brand Partnerships
◦ This is in progress with design partners focused in music sector. We are in
partnership discussions around 3 major music events that will take place between
March and November
• [✓] Tool Accessibility Expansion
◦ We are continuing to refine the offering for creative industry individuals, combining,
personalization with productivity.
Technical Advancements
Model Integration Progress
Right now we only are able to get Lightning Image model consistently working on the network.
Sometimes we will need batch generation (probably for custom real-time workflows), but am
curious about non-video calls, personalized for large-scale events. Will continue to explore this with
the AI SPE, Rick and Brad.Currently we are composing a playground for partners to use and hopeto be able to get a solid 4-6 weeks of them using the network for different aspects. This is a test
playground for design partners for both creation and optimization tooling.
Budget Utilization
We allocated 5% of projected development budget to operational and admin expenses to help ensure compliance, partner agreements, and sustainability in the EU market.
Benefits to Livepeer Ecosystem
We have successfully begun to introduce Livepeer, and
the concept of open-source to a broader European market creating partnerships that should allow for mid-longer term demand. Livepeer has also been mentioned three-times from the stage at Eurosonic, Google x Nordic Music Tech, and the Music Tech Belgium meet-up.
• Real-World Use Cases - The first experience this year in Feb helped to solidify a positive
response to personalized visuals in event spaces. We plan to further solidify this with the
help of design partners like Angle of Impact / MTNetherlands.
Next Steps (Months 4-6)
• Month 4 (March):
• In production educational content
• Workshops with design partners - Triangle Drama (film) and
Food Office (food)
• Playground experimentation with XI:XI Studios (film/live/tv) and
Adelaide (music)
• Follow up research and planning with theatre design partner
• Month 5 (April):
• Educational Content Release
• A/B experience testing at Mall of Scandinavia with live music acts.
• Month 6 (May)
• Strategic Plan in place for future education and experience initiatives submitted via pre-proposal
.
• Final social impressions and content view content delivered.
• Full report covering 8 sub-markets submitted.